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CLIENT
Rücker Lypsa (EDAG Group)
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TEAM
José Cobo (Me) / Georgina Barrera / Javier Fernández / Judith Moreno / Miren Soto / Dalton Rodríguez
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CHALLENGE
Generate a user friendly AR / HUD graphic interface for the smart helmet of a conceptual electric “caf-e” racer motorbike, as well as a mobile app to customize both elements
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SKILLS
UI, UX, augmented reality AR, head-up display HUD, usability research, wireframing, visual design, brand identity, benchmarking, motion graphics animation, video editing
As part of a one-week collaboration within Rücker Lypsa’s facilities, we were asked to sketch out a smart helmet’s augmented reality display and a smart mobile application for a concept bike that was previously developed.
This so-called “caf-e” racer, was nothing but a conceptual electric motorbike that was designed in Rücker Lypsa for enthusiast motorcycle riders. Due to confidentiality reasons, the bike’s design shall be blurred out of this portfolio.
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BENCHMARKING
Before anything else, we spent some time searching for existing head-up displays and augmented reality interfaces in the motorbike world.
These are a few of the most relevant use cases and concept developments that we found:
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